Media

Press, Writing & Brand Representation

Looking for an expert contributor or brand spokesperson?

An award-winning author, publisher and media visionary, Teresa Kay-Aba Kennedy is seasoned at providing media commentary and working with brands to weave in targeted messages to reach their audiences, as well as interface with important stakeholders

Let’s work together

I love partnering with like-minded brands, professionals, and companies to help spread the message about wellness, empowerment and success. As a cross-platform content maestro, I have published award-winning books, created engaging digital learning experiences, produced captivating video content, written compelling lifestyle pieces, crafted targeted radio messages, interviewed thought leaders, facilitated powerful events, represented leading brands, and consulted with multibillion-dollar media companies. Here are a few services:

  • Interviews (TV, radio, podcasts, online, print)
  • Writing & Contributing
  • Custom Content Creation
  • Brand Representations & Campaigns
  • Media Consulting

Below are examples of previous collaborations, as well as editorial. Let’s work together to co-create something great. If you are interested in booking a speaking event, learn more here.

Media Coverage & Contributing

Teresa Kay-Aba Kennedy has been interviewed and featured in a range of media around the world from CNN, NBC, and ARD TV in Germany to Prevention, Women Entrepreneur, and Oprah’s book, Live Your Best Life! She was one of the first African Americans featured on the cover of Yoga Journal. She has written and/or contributed to over 100 articles for lifestyle publications. In addition, she has provided commentary on guardianship reform after her aunt was exploited in Florida. Below is a sampling.

Sisters from AARP – August 14, 2023
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Transamerica – January 18, 2023
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Reader’s Digest – October 2, 2018
My Corporation – October 2, 2018
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Huffington Post UK – September 1, 2017
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EPR Retail News – January 5, 2017
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SGB Media – January 3, 2017
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SharpBrains – October 2013
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Teresa Kennedy in Fit n' Style Magazine
Fit ‘n Style Magazine (Lebanon) – May 2013
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HuffPost – April 2013
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Speaking of Women’s Health – May 14, 2013
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Teresa Kennedy featured in El Mercurio in Chile - September 2010
El Mercurio (Chile) – September 2010
YA Magazine (Chile) – September 2010
Teresa Kennedy in The Washington Post
The Washington Post – January 19, 2010
Teresa Kennedy on the cover of Yoga Journal
Yoga Journal – September 2009
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Teresa Kennedy featured in The Network Journal
The Network Journal – February 2009
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Teresa Kennedy featured in NBC News
NBC News – July 15, 2008
Teresa Kennedy in IYTA Newsletter
IAYT – May 2008
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Teresa Kennedy featured in Women Entrepreneur magazine
Entrepreneur – April 18, 2008
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Teresa Kennedy in The Miami Herald
The Miami Herald – March 4, 2008
Teresa Kennedy in The Knot
The Knot – January 2008
Teresa Kennedy in Yoga Journal January 2008
Yoga Journal – January 2008
LAYoga – December 2007/January 2008
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Teresa Kennedy in Pure Inspiration magazine
Pure Inspiration – Fall 2007
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Teresa Kennedy in Hallmark Magazine
Hallmark Magazine – September/October 2006
Teresa Kennedy in LEAD magazine
National Black MBA Association – Summer 2006
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Essence Magazine – January 2006
Teresa Kennedy featured in Yoga Journal 2006
Yoga Journal – January 2006
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Teresa Kennedy featured in The New York Times 2005
The New York Times – December 15, 2005
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Teresa Kennedy in Prevention Magazine, December 2005
Prevention Magazine – December 2005
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American Legacy Magazine – Winter 2005
Real Health Magazine – Summer 2005
Essence Magazine – May 2005
Teresa Kennedy featured in Index Magazine - February 2005
Index Magazine – February 2005
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Teresa Kennedy featured in Delicious Living 2004
Delicious Living Magazine – February 2005
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Urban Influence – December 2004
Teresa Kennedy in Uptown Magazine - August 2004
Uptown Magazine – August 2004
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Teresa Kennedy featured in O: The Oprah Magazine - July 2004
O: The Oprah Magazine – July 2004
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Teresa Kennedy featured in Yoga Journal 2004
Yoga Journal – May/June 2004
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The Network Journal – March/April 2004
NiaOnline.com – March 2004
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BET.com – March 2004
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Teresa Kennedy featured in Southeast Queens Press
Southeast Queens Press – June 2004
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Teresa Kennedy featured in Caribbean Life May 2004
Caribbean Life – May 11, 2004
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Teresa Kennedy featured in SVN Portrait Project
SVN Portrait Project – April 2004
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The KIP Business Report – April 2004
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RollingOut New York – February 12, 2004
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Teresa Kennedy in The Network Journal Managing Stress
The Network Journal – February 2004
Teresa Kennedy featured in Black Enterprise magazine
Black Enterprise – January 2004
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TV, Video & Radio

Additional Print & Online

  • Harlem World Magazine, September 11, 2012.
  • Style Observer. “Stretching Her Limits.” The Jamaica Observer, August 28, 2011.
  • Walters-Gregory, Sacha. “Juice and yoga for healthy living.” The Gleaner, August 22, 2011.
  • Creme Magazine, June 15, 2012.
  • Harlem World Magazine, October 28, 2011.
  • El Mercurio (Chile), June 2010.
  • The Times, May 28, 2010.
  • WashingtonExpress, January 19, 2010.
  • The Hippo Press, January 28 – February 3, 2010.
  • Woman’s Day, January 29, 2010.
  • Employee Benefit News, March 2009.
  • TNJ Staff, “Profile: Teresa Kay-Aba Kennedy.” The Network Journal, March 11, 2009.
  • The Network Journal, February 2009.
  • JET Magazine, November 3, 2008.
  • Ladies Who Launch, July 2008.
  • Harlem World Magazine, July 14, 2008.
  • The Daily News, April 1, 2008.
  • Capitol Words, March 12, 2008.
  • The Journal News, September 16, 2007.
  • The Journal News, September 12, 2007.
  • Toledo Free Press, September 7, 2007.
  • Vanity Fair, August 2007.
  • AOL Black Voices, April/May 2007.
  • New York Living Magazine, February 2007.
  • Albuquerque Journal, October 16, 2005.
  • The Daily News, October 11, 2004.
  • Crain’s New York Business, June 2004.
  • The Network Journal, June 2004.
  • The Harlem Times, May 2003.
  • Smithsonian Magazine, November 2002.
  • EZONE, Q2 2002.

Brand Representations & Campaigns

Teresa Kay-Aba Kennedy is a recognized thought leader in Lifestyles of Health & Sustainability (LOHAS). Learn more about her backstory of almost dying in 1997. She has lent her expertise, leadership and energy to organizations like the American Heart Association, HealthCorps, and Adesso Health, and campaigns like Face of South Harlem, Athleta’s Power of She, Estée Lauder’s Global Breast Cancer Awareness Campaign in Chile, and International Day of Yoga at the United Nations and in Bangalore, India. She also spent six years on the board of Yoga Alliance and, through her visionary leadership as Chair, contributed to the mainstream adoption of yoga in America.

American Heart Association

Volunteer since 2007. Asked to be a National Spokesperson offering media commentary for Search Your Heart and Power To End Stroke campaigns to raise awareness among high-risk communities, including women, African American and Hispanic/Latino. Trained leaders to deliver messages in culturally relevant ways. Recruited volunteer ambassadors and facilitated strategic alliances with other associations. Reached thousands through workshops and keynote talks on health, nutrition and physical activity incorporating AHA messaging. Wrote and contributed content for their partner initiatives such as Transamerica. Produced and hosted first Power NYC Health & Empowerment Symposium at Columbia University. Lent voice and editorial expertise to multiple segments of The Daily Dose for WBLS 107.5 FM. Featured in Healthy Soul Food cookbook. Served on multiple local, national and international committees, including the International Stroke Committee, New York State Stroke Committee, New York State Advocacy Committee, Multicultural Leadership Committee, Harlem Go Red Committee, Social Media Subcommittee, and National Spokesperson Panel. Received National Power Award from the American Heart Association (2009), and Sisters Saving Hearts Grant Award from the Congressional Black Caucus Foundation and General Mills (2008), which she donated to AHA’s Cultural Health Initiatives in New York.

HealthCorps Ambassador

Ambassador and speaker for educational events including moderating a program for FitTown USA. Acted as Red Carpet Host for annual fundraising gala. Interviewed notables such as music genius Quincy Jones, fashion designer Donna Karan, singer/actor LL Cool J, music mogul Russell Simmons, Broadway star Ben Vereen, Chef Rocco DiSpirito, Governor David Paterson, Dr. Michael Roizen and Dr. Mehmet Oz. The event, co-hosted by Dr. Oz and Lisa Oz, raised over $1 million to expand HealthCorps’ in-school health educational and mentoring program and was held at the Winter Garden at the World Financial Center in New York. 

Estée Lauder Global Breast Cancer Awareness Campaign

Keynote speaker for Seminario de Salud, Mujer y calidad de Vida in Santiago, Chile energizing and inspiring over 800 women to live healthier lives as part of Estée Lauder’s Global Breast Cancer Awareness Campaign. Her topic was “Power Living: Think, Eat & Live on Purpose.” There was simultaneous translation and she delivered part of the program call and response in Spanish. The event, which was presented by El Mercurio (the largest newspaper in Chile), the magazine Ya, Clinica Las Condes and Estée Lauder Companies, was sold out with no more seats left.  While in Santiago, she also met the First Lady to discuss health programs in the country and convened with a group of Chilean business women.

Athleta Power of She Campaign

Featured in the Athleta Power of She campaign with 98-year-old yoga master Tao Porchon-Lynch. Tao graced the cover of the Athleta catalog and they were both featured in the magazine, online, in stores and in store windows across the U.S. The Power of She is a movement inviting women and girls to lift each other up, and together, realize their limitless potential. Their book, Shining Bright: Quotes and Images to Inspire Optimism, Gratitude & Belief In Your Limitless Potential, was also sold in Athleta stores across the country as part of a Gratitude Campaign.

Teresa Kay-Aba Kennedy and Tao Porchon-Lynch
Teresa Kay-Aba Kennedy and Tao Porchon-Lynch
Teresa Kay-Aba Kennedy and Tao Porchon-Lynch

Face of South Harlem

Featured in advertising campaign promoting a new real estate development in South Harlem (SoHa) and showcasing healthy living in the neighborhood as the founder of the Ta Yoga House, the first yoga studio in Harlem.  Shared her goal to help people live healthy, positive lives through yoga classes, nutritional counseling and life coaching, as well as insights into the mind-body scene in Harlem, from day spas and juice bars to organic cleaners and outdoor cafes.

Yoga Alliance / Yoga Day USA

Served on the Board of Yoga Alliance for six years, from 2004 to 2009, including the Communications, Finance, and Grievance Committees. First African American Chair of the Board. Transformed Board from being management-focused to governance-focused. Developed first major Strategic Plan, revised Bylaws, and created international strategy. Led organization through transition as Interim CEO in 2007. Restructured organization, upgraded operational and accounting procedures, and strengthened marketing outreach. Released new structure for 200-hour and 500-hour Teaching Standards, and rolled out Specialty Standards for Prenatal and Kids Yoga. Outlined Yoga Therapy Standard for teaching yoga in clincal settings. Forged strategic affiliations with entities like the National Institutes of Health, the Academic Consortium for Complementary and Alternative Health Care, the National Ayurvedic Medical Association, and the International Association of Yoga Therapists. Initiated first professional Communications Audit and Registrant Survey, and coordinated annual Yoga Day USA campaign which encourages people across the U.S. to participate in free or low-cost yoga classes offered by Yoga Alliance-registered studios. Led educational sessions for press to understand research on the benefits of yoga, and laid the groundwork for Yoga Alliance’s collaboration with Yoga Journal (which led to their joint “Yoga In America” survey). Moderated at Yoga Journal conferences across the U.S. Established editorial tone for Yoga Matters newsletter and wrote monthly “Message from the Chair” to engage registry of yoga teachers and studios. Reached over 20 million practitioners through media commentary in magazines such as Yoga Journal, RealSimple and SELF.

Writing

As a writer, Teresa Kay-Aba Kennedy has a broad range – from academic and business to consumer lifestyle pieces. With both parents as communication experts and published authors, she has had a love for the written word all of her life. Her mother, a Columbia University-trained journalist, ran a global marketing consulting business which produced the EXCEL book series (with one million in print) and distributed the journal, Building in China, so Terri grew up immersed in the editorial process as well as PR and marketing. Through her publishing arm, Power Living Media, she has written and published six books (one a translation in Spanish) and contributed to seven. Her last two books on yoga master Tao Porchon-Lynch won eleven national and international awards in a variety of categories such as Inspirational, Spirituality, Memoir, Autobiography, and Best Cover Design. In addition to co-writing the books (with her mother and Tao), Terri oversaw editorial (e.g., setting the tone and structure, proofreading, copyediting, fact-checking), as well as led strategy, design, production, marketing, PR, and distribution. Given her extensive network in yoga and the wellness space, she personally garnered endorsements from notables like Rodney Yee and Dr. Deepak Chopra (who called Dancing Light “extraordinary”). She is also the creator of the www.IAmPowerLiving.com empowerment platform. For many years, she wrote “The Power of…” column which was distributed to local newspapers and over 10,000 opt-in subscribers monthly. Her case studies have been published under Harvard Business School Publishing.

Books & Papers

Additional Articles & Blogs

Brand Management for Tao Porchon-Lynch

In addition to co-writing (and publishing) two award-winning books, producing two online courses and curating 66 one-of-a-kind events around the world with yoga master Tao Porchon-Lynch, Teresa Kay-Aba Kennedy managed Tao’s media as part of the Tao Brand-Legacy Project. At the start of their thirteen years of working together, Tao had a few media interviews about her being an older woman teaching yoga. Terri systematically reframed the messaging, introduced the world to Tao’s amazing journey, managed media pitches/inquiries, and positioned Tao with other notables like His Holiness the Dalai Lama, Sadhguru, and Dr. Deepak Chopra. When Tao passed away in 2020 at 101 years old, she had become a global historical icon through Terri’s efforts with people like Tony Robbins, Kelly Ripa, Ryan Seacrest, Cameron Diaz, Kate Winslet, Julianne Moore, and Louise Hay singing Tao’s praises. Below is some of the media coverage, as well as the tribute video Terri produced to celebrate Tao.

Tao Tribute Video (2020)
LIVE with Kelly & Ryan (2017)
Tao on Rachel Ray Show (2017)
Tao on Steve Harvey (2015)
Tao on ABC News (2015)
Barcroft Media (2015)

TV Coverage

Print & Online

Photo Features

Additional Video Coverage

Additional Blogs

Radio/Audio Interviews

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