Writing & Media

Writing, Media & Brand Representation

Looking for a media visionary, expert writer, contributor, editor, or brand spokesperson?

An award-winning author, publisher and media visionary, Teresa Kay-Aba Kennedy is seasoned at creating standout content, providing media commentary, and working with brands to weave in targeted messages to reach their audiences, as well as interface with important stakeholders

Let’s work together

I love partnering with like-minded brands, professionals, and companies to help spread the message about wellness, empowerment and success. As a cross-platform content maestro, I have published award-winning books, written engaging lifestyle pieces, produced captivating video content, crafted targeted radio messages, interviewed thought leaders, facilitated powerful events, represented leading health brands, and consulted with multibillion-dollar media companies. Here are a few services:

  • Media Consulting
  • Custom Content Creation
  • Brand Representations & Campaigns
  • Writing & Contributing
  • Interviews & Media Coverage

Given my multidisciplinary background, I offer unique expertise and credibility. With degrees in Design and Sociology from Wellesley College and an MBA from Harvard Business School (and a variety of other advanced studies), I live comfortably in both the creative and business worlds. From a family of writers and communication experts, I have editorial chops with deep experience in various forms of media (print, TV, film, radio). From conception through execution, I have an eye for detail, delivering credible information, and maintaining the brand voice. Below are examples of previous collaborations. Let’s work together to co-create something great. If you are interested in booking a speaking event, learn more here.

Teresa Kay-Aba Kennedy

Teresa Kay-Aba Kennedy offers media consulting to drive success in publishing, digital, music, film, and online education. As the pioneering founder of VH1 Online and VH1@Work Radio Network, former Vice President at MTV Networks and Creative Consultant for Universal Studios, she is well-versed at working with creative, technology, and business stakeholders. She has advised companies, including multibillion-dollar TV retailer QVC, on digital content strategy, data-driven content optimization, planning, branding, cross-platform collaboration, customer measurement and engagement, e-commerce, and business intelligence. A certified television producer, she has also created custom content (i.e., print, video, audio, online courses) for the consumer market and business clients. For example, she filmed and produced an online course for Silent Agreements, LLC focused on mental health and communications, tailoring content from a team of psychologists. She also wrote and produced a series of customized videos on mindfulness, stress management, energy management, and resilience tailored for executive women in MetLife’s Global Women’s Initiative – Developing Women’s Careers Experience (DWCE) Thrive@ Work Series. DWCE is a critical program to help AVP-level women leaders successfully navigate the unique professional challenges they face as they grow their career at MetLife. Reach out and see how we can evolve your strategy and/or create custom content for your audience.

Brand Representations & Campaigns

Teresa Kay-Aba Kennedy is a recognized thought leader in Lifestyles of Health & Sustainability (LOHAS). Learn more about her backstory of almost dying in 1997. She has lent her expertise, leadership and energy to organizations like the American Heart Association, HealthCorps, and Adesso Health, and campaigns like Face of South Harlem, Athleta’s Power of She, Estée Lauder’s Global Breast Cancer Awareness Campaign in Chile, and International Day of Yoga at the United Nations and in Bangalore, India. She also spent six years on the board of Yoga Alliance and, through her visionary leadership as Chair, contributed to the mainstream adoption of yoga in America.

Adesso Health Advisor

Advisor to Adesso Health, founded by cardiologist Dr. Suzanne Steinbaum. Heart disease in women has been routinely misdiagnosed and undertreated, because of unconscious bias that suggested heart disease was a “man’s disease.” Adesso was launched to empower women worldwide to live healthy, vital lives through comprehensive heart-centered prevention and wellness. Their complete software as a solution offering discovers and treats cardiac risk through fully insured, customized, health and wellness programs for women – available for corporate wellness, value-based medical providers and insurers.

Athleta Power of She Campaign

Featured in the Athleta Power of She campaign with 98-year-old yoga master Tao Porchon-Lynch. Tao graced the cover of the Athleta catalog and they were both featured in the magazine, online, in stores and in store windows across the U.S. The Power of She is a movement inviting women and girls to lift each other up, and together, realize their limitless potential. To find out more about the campaign, go to the Athleta Chi Blog. Their book, Shining Bright: Quotes and Images to Inspire Optimism, Gratitude & Belief In Your Limitless Potential, was also sold in Athleta stores across the country as part of a Gratitude Campaign.

Teresa Kay-Aba Kennedy and Tao Porchon-Lynch
Teresa Kay-Aba Kennedy and Tao Porchon-Lynch
Teresa Kay-Aba Kennedy and Tao Porchon-Lynch

American Heart Association

Volunteer since 2007. Asked to be a National Spokesperson offering media commentary for Search Your Heart and Power To End Stroke campaigns to raise awareness among high-risk communities, including women, African American and Hispanic/Latino. Trained leaders to deliver messages in culturally relevant ways. Recruited volunteer ambassadors and facilitated strategic alliances with other associations. Reached thousands through workshops and keynote talks on health, nutrition and physical activity incorporating AHA messaging. Wrote and contributed content for their partner initiatives such as Transamerica. Produced and hosted first Power NYC Health & Empowerment Symposium at Columbia University. Lent voice and editorial expertise to multiple segments of The Daily Dose for WBLS 107.5 FM. Featured in Healthy Soul Food cookbook. Served on multiple local, national and international committees, including the International Stroke Committee, New York State Stroke Committee, New York State Advocacy Committee, Multicultural Leadership Committee, Harlem Go Red Committee, Social Media Subcommittee, and National Spokesperson Panel. Received National Power Award from the American Heart Association (2009), and Sisters Saving Hearts Grant Award from the Congressional Black Caucus Foundation and General Mills (2008), which she donated to AHA’s Cultural Health Initiatives in New York.

HealthCorps Ambassador

Ambassador and speaker for educational events including moderating a program for FitTown USA. Acted as Red Carpet Host for annual fundraising gala. Interviewed notables such as music genius Quincy Jones, fashion designer Donna Karan, singer/actor LL Cool J, music mogul Russell Simmons, Broadway star Ben Vereen, Chef Rocco DiSpirito, Governor David Paterson, Dr. Michael Roizen and Dr. Mehmet Oz. The event, co-hosted by Dr. Oz and Lisa Oz, raised over $1 million to expand HealthCorps’ in-school health educational and mentoring program and was held at the Winter Garden at the World Financial Center in New York. 

International Day of Yoga in Bangalore

Participated with 98-year-old yoga master Tao Porchon-Lynch in International Day of Yoga at the Kanteerava Outdoor Stadium with 5,000 practictioners in Banaglore, India. Other notable yogis included Pilot Baba, Yogamata Keiko Aikawa, Jagadananda Das, and Amma V. Nanammal. Received an award for yoga leadership. Managed media inquiries in Bangalore. Assisted Tao and demonstrated for multiple yoga classes at a multi-day yoga retreat at the Shangri-La Hotel. Trip was organized by SHWAASA, a philanthropic organization founded by Shwaasa Guru Sri Vachananand Swamiji. 

International Day of Yoga at the United Nations

Moderated program with (then) 97-year-old yoga master Tao Porchon-Lynch for the International Day of Yoga at the United Nations. Max Kennedy, author and son of Robert F. Kennedy, moderated a conversation with spiritual leader Sadhguru Jaggi Vasudev, and then Tao and Sadhguru joined each other on stage for a conversation. The topic was “Yoga for the Achievement of the Sustainable Development Goals (SDGs)”–how the different physical and mental aspects of yoga can help create a more equitable and harmonious world. The audience included senior UN officials, ambassadors and other dignitaries from various countries.

Face of South Harlem

Featured in advertising campaign promoting a new real estate development in South Harlem (SoHa) and showcasing healthy living in the neighborhood as the founder of the Ta Yoga House, the first yoga studio in Harlem.  Shared her goal to help people live healthy, positive lives through yoga classes, nutritional counseling and life coaching, as well as insights into the mind-body scene in Harlem, from day spas and juice bars to organic cleaners and outdoor cafes.

Estée Lauder Global Breast Cancer Awareness Campaign

Keynote speaker for Seminario de Salud, Mujer y calidad de Vida in Santiago, Chile energizing and inspiring over 800 women to live healthier lives as part of Estée Lauder’s Global Breast Cancer Awareness Campaign. Her topic was “Power Living: Think, Eat & Live on Purpose.” There was simultaneous translation and she delivered part of the program call and response in Spanish. The event, which was presented by El Mercurio (the largest newspaper in Chile), the magazine Ya, Clinica Las Condes and Estée Lauder Companies, was sold out with no more seats left.  While in Santiago, she also met the First Lady to discuss health programs in the country and convened with a group of Chilean business women.

Yoga Alliance / Yoga Day USA

Served on the Board of Yoga Alliance for six years, from 2004 to 2009, including the Finance, Communications, and Grievance Committees. First African American Chair of the Board. Transformed Board from being management-focused to governance-focused. Developed first major Strategic Plan, revised Bylaws, and created international strategy. Led organization through transition as Interim CEO in 2007. Restructured organization, upgraded operational and accounting procedures, and strengthened marketing outreach. Released new structure for 200-hour and 500-hour Teaching Standards, and rolled out Specialty Standards for Prenatal and Kids Yoga. Outlined Yoga Therapy Standard for teaching yoga in clincal settings. Forged strategic affiliations with entities like the National Institutes of Health, the Academic Consortium for Complementary and Alternative Health Care, the National Ayurvedic Medical Association, and the International Association of Yoga Therapists. Initiated first professional Communications Audit and Registrant Survey, and coordinated annual Yoga Day USA campaign which encourages people across the U.S. to participate in free or low-cost yoga classes offered by Yoga Alliance-registered studios. Led educational sessions for press to understand the data on the benefits of yoga, and laid the groundwork for Yoga Alliance’s collaboration with Yoga Journal (which led to their joint “Yoga In America” survey). Moderated at Yoga Journal conferences across the U.S. Established editorial tone for Yoga Matters newsletter and wrote monthly “Message from the Chair” to engage registry of yoga teachers and studios. Reached over 20 million practitioners through media commentary in magazines such as Yoga Journal, RealSimple and SELF.

Writing & Contributing

As a writer, Teresa Kay-Aba Kennedy has a broad range – from academic and business to consumer lifestyle pieces. With both parents as published authors, she has had a love for the written word all of her life. Her mother, a Columbia University-trained journalist, ran a global marketing consulting business which produced the EXCEL book series (with one million in print) and distributed the journal, Building in China, so Terri grew up immersed in the editorial process as well as PR and marketing. Through her publishing arm, Power Living Media, she has written and published six books (one a translation in Spanish) and contributed to seven. Her last two books on yoga master Tao Porchon-Lynch won eleven national and international awards in a variety of categories such as Inspirational, Spirituality, Memoir, Autobiography, and Best Cover Design. In addition to co-writing the books (with her mother and Tao), Terri oversaw editorial (e.g., setting the tone and structure, proofreading, copyediting, fact-checking), as well as led strategy, design, production, marketing, and distribution. Given her extensive network in the wellness space, she personally garnered endorsements from notables like Rodney Yee and Dr. Deepak Chopra (who called Dancing Light “extraordinary”). For many years, she wrote “The Power of…” column which was distributed to local newspapers and over 10,000 opt-in subscribers monthly. Her case studies have been published under Harvard Business School Publishing. She has written and/or contributed to over 100 articles for lifestyle publications. Below is a sampling of her writing.

Books & Papers

Articles & Blogs

Interviews & Media Coverage

Teresa Kay-Aba Kennedy has been interviewed and featured in a range of media around the world from CNN, NBC, and ARD TV in Germany to Prevention, Women Entrepreneur, and Oprah’s book, Live Your Best Life! She was one of the first African Americans featured on the cover of Yoga Journal. In addition, she has provided commentary on guardianship reform after her aunt was exploited in Florida.

TV, Video & Radio

Print & Online

  • Teresa Kennedy: Total health includes physical AND mental fitness, SharpBrains, October 7, 2013.
  • Boyajian, Jasmine. “Power Living: Interview with Dr. Teresa Kay-Aba Kennedy.” Fit’n Style Magazine (Lebanon), May 2013.
  • Harlem World Magazine, September 11, 2012.
  • Style Observer. “Stretching Her Limits.” The Jamaica Observer, August 28, 2011.
  • Walters-Gregory, Sacha. “Juice and yoga for healthy living.” The Gleaner, August 22, 2011.
  • Creme Magazine, June 15, 2012.
  • Harlem World Magazine, October 28, 2011.
  • Mohor, Daniella. “Seis Claves Para Unda Vida Sana.” El Mercurio (Chile), September 2010.
  • El Mercurio (Chile), June 2010.
  • The Times, May 28, 2010.
  • WashingtonExpress, January 19, 2010.
  • The Hippo Press, January 28 – February 3, 2010.
  • Woman’s Day, January 29, 2010.
  • Cover, Yoga Journal, September 2009.
  • Employee Benefit News, March 2009.
  • TNJ Staff, “Profile: Teresa Kay-Aba Kennedy.” The Network Journal, March 11, 2009.
  • The Network Journal, February 2009.
  • JET Magazine, November 3, 2008.
  • Ladies Who Launch, July 2008.
  • Harlem World Magazine, July 14, 2008.
  • Gumpel, Eve. “Yoga Stretches into New Arenas.” WomenEntrepreneur.com, April 18, 2008.
  • The Daily News, April 1, 2008.
  • Capitol Words, March 12, 2008.
  • Beras, Erika. “Zen Village owner envisions free yoga lessons for seniors.” The Miami Herald, March 4, 2008.
  • 2008 NIH Yoga Week: Exploring the Science and Practice of Yoga
  • The Journal News, September 16, 2007.
  • The Journal News, September 12, 2007.
  • Toledo Free Press, September 7, 2007.
  • Vanity Fair, August 2007.
  • AOL Black Voices, April/May 2007.
  • New York Living Magazine, February 2007.
  • Hanley, Kate. “New Year, New Career?” Yoga Journal, January 2007.
  • Prevention Magazine, December 2005.
  • Albuquerque Journal, October 16, 2005.
  • Brown, Elizabeth. “Finest: Teresa Kennedy.” Uptown Magazine, August 2005.
  • Byrd, Ayana. “Core curriculum: 5 great yoga moves to strengthen your abs and back.” Essence Magazine, May 2005.
  • Speyer, Ariana. “Teresa Kennedy: Illness Pointed Her Towards Yoga And Meditation.” Index Magazine, February/March 2005.
  • Nardi, Christian. “Wise Words.” Delicious Living Magazine, February 2005.
  • Brown, Melanie & Mahome, A. “Stress: The Pros & Cons.” Urban Influence, December 2004.
  • The Daily News, October 11, 2004.
  • Robb, Amanda. “The Rescue Squad.” O: The Oprah Magazine, July 2004.
  • Crain’s New York Business, June 2004.
  • The Network Journal, June 2004.
  • Southeast Queens Press, May 23 – June 3, 2004.
  • CB. “TA FOR NOW: Yoga in Harlem.” Yoga Journal, May/June 2004.
  • Caribbean Life, May 11, 2004.
  • The KIP Business Report, April 2004.
  • SVN Portrait Project, April 2004.
  • “How’s Your S.E.X. Life?” NIA Online, March 2004.
  • Rolling Out New York, February 12, 2004.
  • Alleyne, Sonia. “Teresa Kay-Aba Kennedy says executives don’t get enough S.E.X.” Black Enterprise Magazine, January 2004.
  • The Harlem Times, May 2003.
  • Smithsonian Magazine, November 2002.
  • EZONE, Q2 2002.

Brand Management for Tao Porchon-Lynch

In addition to co-writing two award-winning books and curating 66 one-of-a-kind events around the world with yoga master Tao Porchon-Lynch, Teresa Kay-Aba Kennedy managed Tao’s media as part of the Tao Brand-Legacy Project. At the start of their thirteen years of working together, Tao had a few media interviews about her being an older woman teaching yoga. Terri systematically reframed the messaging, introduced the world to Tao’s amazing journey, managed media pitches/inquiries, and positioned Tao with other notables like His Holiness the Dalai Lama, Sadhguru, and Dr. Deepak Chopra. When Tao passed away in 2020 at 101 years old, she had become a global historical icon through Terri’s efforts with people like Tony Robbins, Kelly Ripa, Ryan Seacrest, Cameron Diaz, Kate Winslet, Julianne Moore, and Louise Hay singing Tao’s praises. Below is some of the media coverage, as well as the tribute video Terri produced to celebrate Tao.

Tao Tribute Video (2020)
LIVE with Kelly & Ryan (2017)
Tao on Rachel Ray Show (2017)
Tao on Steve Harvey (2015)
Tao on ABC News (2015)
Barcroft Media (2015)

TV Coverage

Print & Online

Photo Features

Additional Video Coverage

Additional Blogs

Radio/Audio Interviews

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